Sales and marketing
No business can afford invisibility, which is why the way a business markets itself and how it plans its sales are vital to its development and growth.
Sales and marketing
- Brand awareness: making your mark
- The value of a marketing plan
- Assess your competitors
- Direct marketing
- Growing the top line with a marketing audit
- How much to spend on marketing?
- Sell benefits not features
- SWOT analysis - look before you market
- Distance Selling Regulations: an introduction
- Advertising: complying with the rules
- Promote your business: PR
- Promote your business: advertising
- Promote your business: marketing
